Articles
What Agencies Don't Tell You ABOUT DIGITAL MARKETING FOR FRANCHISES
As published in Franchising World Magazine. Everywhere you turn there is another digital expert preaching the potential of Return on Investment (ROI) on digital ad spend, and the secret is... to spend more money?
Top Trends as Events Return in 2021
As published in Franchising World Magazine.
10 trends you need to know if you are hosting or attending an in person event this year.
Social Media Centralization Musts
Tracking KPIs and ROI in FranchiseE Campaigns
Tracking KPIs and ROI in FranchiseE Campaigns
Franchise owners commonly have their own social media pages and channels. Take these three steps to safeguard against abandoned pages and ownership battles.
Tracking KPIs and ROI in FranchiseE Campaigns
Tracking KPIs and ROI in FranchiseE Campaigns
Tracking KPIs and ROI in FranchiseE Campaigns
ROI from marketing is the number one ask from franchise owners from both the marketing fund and from local efforts but it can be challenging to attribute. Use this template as a guideline.